Earlier this month, PRI released a two-month cross-country trip made to visit dozens of motorsports companies plus generate intriguing content for the race community. Dubbed “The PRI Street Tour, ” the campaign is definitely an all-out content creation bonanza that requires the PRI team directly to producers, wholesalers, retailers, race teams, competition tracks, and more.
Considering that its start on October 10th, the particular PRI team has been visiting motorsports businesses and facilities beginning in the truly great Lakes region, then onto the particular south, before it turns western through Texas, Arizona, and Ca. By its end on Dec 15th, the tour will have protected 85 destinations, capturing video plus photos as well as conducting exclusive selection interviews highlighting the industry’s newest items, cars, and races.
To see the sites they’ve stopped at, including Ganassi, Impact Racing, Unusual Engineering, Chevrolet Performance, Ford Race, Roush, and more, click here .
Traveling in the PRI Street Tour van, wrapped with the PRI logo, the team will perform on-site interviews and curate happy to share on PRI’s website plus social platforms, as well as within the monthly magazine. PRI is also joining up with various media outlets, racing enthusiasts, prominent online channels, and personas in social media to help with the submission of content.
“If the industry can’t come to the PRI Trade Show in Indianapolis, after that PRI is coming to the industry, ” said PRI President Dr . Jamie Meyer. The business of racing begins at PRI, and our objective is to support the motorsports business by helping them spread the term about what they are doing, ” Meyer said. “We’ve tapped into the world’s best photographers, videographers, and social media marketing experts to create content that will speak out loud with the racing world. ”
Interested in getting involved? PRI invites all motorsports businesses to join the PRI Road Visit by submitting press releases, photos, movies, and other assets to [email protected] to be included in the program. PRI will give you simple guidelines with minimal requirements in order to encourage widespread industry participation. Expert editors will have access to these distribution and generate content to be used upon PRI’s channels, as well as shared with additional media and influencers.