As Hyundai’s Genesis brand name is launched in European countries, we’re taking a look at the last period the company tried to sell the posh car here
As of today, Europe posseses an all-new car brand : Genesis. It’s old information elsewhere in the world, though : Hyundai ‘s luxury department was first spun off as being a separate entity in 2015, producing its first completely standalone car a couple of years later on.
Genesis products have been accessible in North America for a little while at this point, but only now is Hyundai trying to succeed with its classy offshoot across the pond exactly where Nissan failed with Infiniti . The Korean carmaker offers tried to go upmarket prior to here before, though, which includes pretty disastrous results.
For a while, ‘Genesis’ known a Hyundai model rather than separate brand. The first arrived around in 2008, changed with a second-generation model within 2013. In 2015 Hyundai brought that car in order to Europe, charging £48, 500 for it in the UK.
British buyers are usually bigger badge snobs compared to most, so a near-£50k asking price for something along with ‘Hyundai’ written on the shoe lid was an immediate obstacle. To make matters worse, the only engine option was a three or more. 8-litre naturally-aspirated V6, inside a market dominated by petrol at the time. The Genesis had been well built but generic to check out both inside and away, yielding a paltry rating of two stars away from five when our co-workers at Auto Express evaluated it .
Within two years, Hyundai only offered 50 of the things right here. Yes, 50 , during a period whenever BMW sold about forty, 000 units of the 5-series on our shores. Back then, Hyundai was said to be (understandably) reticent to have another crack with luxury cars in the UK. Affirmed, when the car was facelifted and renamed the ‘Genesis G80’, it stayed aside.
Given such lowly product sales figures, the classifieds are not exactly brimming with evidence of Hyundai’s failed experiment. This whitened 2015 example on Gumtree seems to be certainly one of only two for sale in the entire country. Each one plummeted within value the moment it remaining the showroom, meaning this particular Genesis is up for £14, 800, about a third from the original on-the-road price.
That isn’t very as bad as it seems, however. The depreciation upon these has long given that levelled off, so the £15k Genesis isn’t because a bargain as we’d such as, particularly when an Audi A7 with a similar mileage are available for not much more. Had Hyundai been even more misguided brought in the 5. 0-litre OF V8 version of the Genesis, we may be more tempted.
As it is, even though, there is a certain left-field luxobarge appeal to the old Genesis. Yet how about the new G80 ? That should prove more attractive to the mainstream crowd, having a much more distinctive design plus some inline-four diesel and gas engines to go along with a turbocharged V6. And yes, ditching the Hyundai badge ought to help. We’re intrigued to find out how Genesis’ European attack pans out.