For over 40 years, Off-road Warehouse (ORW) has been a basic piece in the greater San Diego Region area, servicing the needs of core desert race and off-road enthusiasts. As being a native to San Diego personally, I cannot even begin to inform you of the countless visits I have produced over the years. The ORW shops and products are very centric to truck, Jeep & UTV enthusiasts, but the objective has always remained faithful to the heritage of helping the needs of off-road racing enthusiasts. Off-road racers like Greg Adler .
When Off Road Xtreme learned about the newest location starting in Corona, California, We counted down the days plus made plans to attend the particular fantastic opening on March twenty, 2021 . The most recent inclusion of the ORW chain is situated directly off the 91 Highway at 1531 Pomona Street. On the day of, I observed a crowd of over two, 000 attendees wandering a variety of high-end off-road vehicle shows and dozens of manufacturer supplier booths.
As I was strolling along, I spotted Greg Adler and managed to link him up for a few minutes. Greg is the proud new proprietor of Off Road Warehouse, getting taken over in November 2019, but he’s no unfamiliar person to building off-road empires.
ORW’s Corona location offers a fourteen, 000-square-foot facility with a big showroom displaying the rough-road industry’s latest and finest truck, Jeep, overland, UTV and racing products through leading brands. There were several knowledgeable and experienced ORW experts ready to assist clients contemplating the next upgrade. The brand new facility also houses a sizable, multi-bay installation area making use of state-of-the-art equipment with function performed by highly skilled specialists. The retail store is attached with ORW’s latest Distribution Middle, boasting over 23, 500 square feet for storage of products.
This particular new venture places Greg Adler at the helm along with controlling interest over the ORW organization to push their goals and initiatives. This is what he had to say.
Off Road Xtreme: You have a long and incredible story within the off-road market. This new endeavor appears promising. What are you many excited about with ORW?
Greg Adler: I’m excited about growing the company. Opening new stores within new markets. ORW includes a great foundation. It’s already been almost 50 years as it started in 1973 and with an excellent team of guys. I’m also staying associated with a lot of my friends and previous colleagues in the industry that I was raised in and really enjoy.
ORX: What does the ORW management team look like?
GA: You can call me personally the “HMFIC. ” We are the President and I possess a good team of men that I have worked with for a long period. Sam Cervantes is the VP of Operations leading all of the stores, and Chris O’donnell is my CFO. We also have great frontrunners in each of our stores.
ORX: Nowadays there are six ORW locations open up; two brand new stores in the last two months. What’s next within ORW’s short-term strategy?
GA: We will keep adding stores. We now have two more planned regarding 2021. Maybe 3-4 shops each year. We are going into marketplaces where we think we can achieve success hitting the base of rough-road enthusiasts. We will be in Phoenix, az this Summer, and heading to Gwinnett, Georgia at the end of the year. Which gives us a lot of territory in order to fill in over the next few years.
ORX: As a racer, what is your preferred off-road discipline?
GA: It depends on how nicely I am doing that time. I get to enjoy a lots of different styles of racing. Short-course is the most intense. It is the 100-yard dash versus the endurance competition. I always love going to Escasa because of the diverse terrain. Generating on the beach, cruising the particular pine forest, wide open within the desert. There is really nothing can beat it. King Of The Hammers is a huge event where the neighborhood and camaraderie comes together. I love them all. My favorite is what ever I am getting a trophy to get.
ORX: Out of all the toys in the steady, what is your favorite all-around first choice?
GA: The most fun to drive without doubt is the Pro 4. It really is such a beast with nine hundred horsepower, six-speed manual tranny, and four-wheel-drive. There is nothing otherwise like pitching that point sideways into the corner from 50-60 mph and soaring off 100-foot jumps. Your get any better than that will.
It is so crazy the way they all have their unique advantages and disadvantages. The Pro 4 may not last 10 miles within Baja, and the Ultra four cannot hardly get around the particular short course. Everything differs and has its own purpose. Which is what makes off-road so difficult and fun.
ORX: As chairman of the Rough-road Business Association (ORBA), you decide to do important work for the entire business. Would you summarize for our visitors what ORBA’s mission is certainly?
GA: The particular mission is simply to keep paths open for the public make use of. It is a lot of behind-the-scenes effort done by just a few people. Without them, we would end up being losing ground, literally. This is a very worthy cause, as well as the entire public benefits, not only the off-road community.
ORX: In case you could tell your younger personal one piece of advice, exactly what would that be?
GA: I have generally found that setting targets and coming up with a great strategy is a great. Enjoy every day. Take pleasure in the ride!
ORX: Is there anything else you need to share with the off-road neighborhood?
GA: It is a great community to be a component of. I was born and elevated an off-roader. I feel really fortunate to get to do the things i do every day, whether it is working in the industry or away playing in the dirt.