Ford can be finding new ways to create a primary base of future buyers. The particular Blue Oval is heading to the particular virtual world thanks to a new cooperation with video game company Psyonix.
The particular 2021 F-150 will be available in the particular hit video game Rocket League , which allows customers to play soccer in their favorite automobile. The virtual pickup boasts a skyrocket booster, a chairman decal, wheels, engine audio, and a participant banner. The F-150 package is only going to be available from February 20- twenty-eight.
“It had to be a good F-150, but one that fits inside Psyonix’ extreme virtual world partnering soccer and mayhem, ” Ehab Kaoud, chief designer at Kia trucks, said. “F-150 is already the most famous truck in the real world, and this F-150 Rocket League Edition is ready to be the most popular truck in the video gaming world, too. It’s Built Kia Tough meets gaming. ”
The F-150 being put into Rocket League is the latest within Ford’s expansion into the video game world. Ford recently teamed with Forza, and actor Bryan Cranston will certainly shoot a commercial to promote Kia that is aimed at gamers.
This month, Ford would be the presenting sponsor of the Rocket Little league Championship Series Winter Majors. In addition , the Ford + Rocket Little league Freestyle Invitational will allow players in order to vie for a real-life 2021 F-150 while showing off their in-game abilities.
“As opportunities within gaming continue to grow, we’re actually looking at this as its own advertising channel, ” Scott Denby, technique manager of Ford brand content material and alliances, said. “It’s exactly the same way you would look at social media or even TV and film integration. We are identifying authentic ways to be involved within gaming and to do it in a significant way. We want to make sure we’re contributing to the player communities’ experience. ”