General Motors is marketing its Super Cruise semi-autonomous technology with a new electronic advertisement that shows a variety of celebrities reacting to the hands free system’s capabilities.
The advertisement includes appearances through Sofia Vergara and her husband Later on Manganiello, The Jonas Siblings, Tiffany Haddish and young brother Justin, and dancers Stephen Boss and Allison Holker Boss. The celebrities are seen getting behind the wheel of the Super Cruise-equipped 2021 Cadillac Escalade before screening the system out on an active Los Angeles freeway. Most of the famous people are a bit intimidated to make use of the hands-free system initially (especially Vergara), but they ultimately put their trust in this and warm up to the capabilities. We imagine this is the way most folks will strategy advanced semi-autonomous driving technologies, or at least until it becomes a lot more widespread and mainstream.
The version associated with Super Cruise that is present in the 2021 Escalade also allows for automated lane-change maneuvers, which a couple of the particular celebrities demonstrate. To toggle an automated lane-change control, all the user has to perform is press the sign stock to signal which usually lane they’d like to get into. The vehicle will then automatically transfer to one of the adjacent lanes and turn into off the turn signal.
Super Luxury cruise uses an array of exterior digital cameras and LiDar along with GPS NAVIGATION information and radar detectors to automatically steer plus brake during highway traveling. An interior cabin-facing camera furthermore monitors the driver’s encounter and will automatically disengage if they happen to be not paying attention, allowing them to consider their hands off the steering wheel. The system has 200, 500 miles of North American roads in its memory, with GENERAL MOTORS planning to add more roads to it through over-the-air up-dates in the coming years.
Look into the video embedded below to find out some Hollywood celebrities try out Super Cruise. We’ve furthermore included a second video, which provides us a behind-the-scenes take a look at Cadillac made the 90-second commercial.
2021 The cadillac Escalade Photos
— Mike McEachern
Sam loves to write and has the passion for auto race, karting and performance generating of all types.