Best In The Desert Wraps up 2020 on a High Notice; Year-End Review Sees Record Involvement, Growth, and Resilience with Website traffic, Social Media, and Television Broadcast Market Growing Exponentially
2020 will go down in the record publications as one of the most trying years actually for off-road racing with the sector facing challenges on many methodologies. One of the lone bright spots was Best In The Desert which proved, once again, why these are the leader of the pack when it comes to rough-road racing events. Regardless of all shutdowns, travel bans, plus stringent COVID-19 regulations, Best Within the Desert had one of its most prosperous years ever with record turnouts at many key events.
Highlights through the year included the largest competitor areas ever for the Silver State three hundred, the Maxxis Tires “Casey Folks” Vegas to Reno Presented simply by Fox, and the BlueWater Desert Problem. Best In The Desert’s 2020 collection also featured the largest payout within the history of off-road racing with more than $575, 000 paid out in handbag money in 2020.
Post COVID-19 lockdown results were magnificent and built on the momentum that will Best In The Desert enjoyed arriving off the early races like the BlueWater Resort Parker 425 Presented by Jimco, Tensor Wheel Parker “250, ” and Ruler Shocks Desert Classic which furthermore saw huge turnouts. Best In the Desert proved they have the know-how and management abilities to hold events even during attempting times such as these and gave the particular desert racing community a necessary boost and something to look forward in order to despite all the other negative news plus event cancellations.
“2020 was a year like no other even though we would never want to repeat it once again, it was a great test of our business, ” commented Best In The Wilderness CMO and Co-Owner Bryan People.
“ No time before have we faced so many issues, but in the end, I am very pleased to report that we rose towards the occasion. The fact we kept rough-road racing alive and viable just for thousands of fans and racers plus, in the process, set records for many in our events was very gratifying . Even more gratifying is the tremendous assistance and confidence we received in the racing community and industry. Our own success in 2020 reflected the achievements of off-road racing overall and the kind of people involved. We look forward to 2021 and are working hard to shore upward our organization to be the best we can end up being. Thank you to everyone for their assistance and trust in Best In The Wilderness. ”
Extra milestones in 2020 include website traffic hitting all-new levels with more than 500, 091 unique visitors visiting the Best In The Desert website . In fact , the website experienced so many visitors the site briefly crashed during Las vegas to Reno race day. Social networking activity and following saw brand new highs as well. Starting in The month of january, Best In The Desert brought on full-time Social Media Manager JC Silva who also grew viewership steadily throughout the year with the ever-growing series of live coverage through each of our events. Through selective reside streaming segments of key times of each 2020 Best In The Wilderness event, the Best In The Desert’s Fb and Instagram channels had more than 1 . 6 million minutes associated with video watched in 2020. Additional growth is projected for 2021.
Another bright place was the viewership of the Best In the Wilderness TV series on MAVTV. For the first time actually, Best In The Desert controlled fully of the rights to its tv series, and through a much more hands-on method of the content and production of the display, the association saw a huge embrace viewership in 2020. All together, Best In The Desert development was watched in more than three hundred and fifty, 000 homes with viewership nearing 750, 000 individuals through first and repeat airings of its 4 televised races.
Another one of the highlights of the yr was the announcement that Greatest In The Desert had formed a brand new operations team led by Greatest In The Desert veteran Jeff Phillips. Phillips brought many years of race management experience along with a number of other key staff members to help improve Greatest In The Desert’s level of professionalism plus in-house event management capabilities.
In addition to the MaxxisTriple Overhead Series, which accounted for the extra-large purse payouts on top of regular reward money, Best In The Desert collaborated with 4Wheel Parts to offer the Youngsters UTV Series focused on developing plus expanding this much-needed playing surface for future stars of the sports activity.
Though 2020 was a tough year for more than simply off-road desert racers, Best Within the Desert managed to pull off a variety of amazing metrics and is ready to take 2021 head-on.