The stunningly restored Chevrolet Este Morocco seen here is part of the Marv Siesel collection headed to the Mecum Collector Car Auction in Kissimmee, Florida, from January 7 th to the sixteen th . It is considered to be the only surviving copy from the 1956 model year. Don’t feel poor if you’ve never heard of a Chevy El Morocco, as it’s among the rarest Bel Airs ever.
Reuben “Ruby” Allender was an uniform businessman in Detroit. Ruby adored his 1955 Cadillac Eldorado transformable, and thought that more people must be able to enjoy such a magnificent car. The issue was few could afford this kind of conveyance. In 1955, an Eldorado ragtop could set you back over $7, 000, not much less than the average home, versus around $2, 000 to get a Chevy. He had a vision to be able to create a “ Cadillac for the functioning stiff, ” or a “Bel Air flow Brougham. ”
Allender started planning for his project in 1955 but didn’t start producing the particular Chevrolet El Morocco until 1956. He would build a smaller, lighter, cheaper car that was styled after Cadillacs. Allender wanted something that sounded such as Eldorado, but didn’t want to end up in trouble with Cadillac. There was a well known Manhattan night club called Este Morocco, and that sounded close sufficient.
Using the Bel Air since the basis for his poor man’s Caddy, he grafted Eldorado-style tailfins to the rear and Eldorado mold to the sides in back. This individual removed the Chevy grille plus replaced it with an aluminum egg-crate style insert. The Chevy crest was removed, but the “V” logo remained.
The Chevrolet letters was replaced with El The other agents badges in the front and ESTE MOROCCO in block lettering over the rear deck. To the front fender, Allender added large “Dagmar” fender guards. Some of them were treated to some Cadillac-style exhaust that exited with the back bumper. A few El Moroccos were given Continental kits.
All of them had radios, power steering, plus power brakes. Running gear has been left untouched, with Chevrolet 265 V8s in 1956, and the 283 in 1957, and all had Powerglide automatic transmissions.
By the time Allender put all the pieces together, the particular Chevrolet El Morocco was simply too expensive for the average buyer. The cost was too close to that of the particular Cadillac. Over the two-year span, approximately 32 and 34 (there appears to be some confusion over exactly how many) units of the Chevrolet El The other agents left the factory.